European Advertising Standards Alliance

EU Legislative Interests

Fitness check of consumer law on digital fairness, Digital Fairness Act, UCPD, MCAD, AVMSD, eCommerce and DSA implementation, Data Privacy, Consumer Protection, ADR review, CPC Regulation, Regulation on the transparency and targeting of political advertising, Data Protection, Cosmetics, Gender Stereotyping, New Consumer Agenda, Empowering Consumers for the Green transition Directive, Green Claims Directive, Fake News and Online Disinformation, Consumer Credit Directive, Cardiovascular Diseases Action Plan, Better Internet for Kids, Digital Compass, Better Regulation Communication, AI Act's implementation, AI Act's guidelines on Gen AI Transparency and the related Code of Practice

Communication Activities

Involved on files concerning advertising and self-regulatory initiatives. Formerly part of the Multistakeholder Forum on Disinformation and co-drafter of the Code of Practice on Disinformation. Active contributor to EC and EBMS work on the AVMSD and its implementation. Involved in discussions on the New Deal for Consumers, and in discussions on the Digital Services Act implementation. Providing feedback to policymakers on the scope of the Regulation on Political Advertising. Actively involved in discussions around gender stereotyping in advertising, alcohol advertising, advertising for products high in fat, sugar and salt (HFSS). Frontrunner on rules on influencer marketing and communicating about EASA' Influencer Marketing Standards Training and other EASA tools for responsible influencers. Involved in discussions and common projects with the CPC network coordinated by DG Just.

Interests Represented

Promotes their own interests or the collective interests of their members

Member Of

EASA is member of the ICC Belgium (International Chamber of Commerce Belgium)

Organisation Members

http://www.easa-alliance.org/members