Check My Ads
Budget
€1,521,000
EP Access
0
accredited persons
Staff
4
0.95 FTE
EU Grants
None
Mission & Goals
Check My Ads Institute, the digital advertising watchdog, is a non-profit established in 2022 to build a better internet business model for advertisers, publishers and people. We shine a light on the notoriously opaque and purposefully complex global advertising technology industry, which has enabled systemic exploitation of people and businesses. Our mission is to bring transparency and accountability to the digital advertising industry by advocating for common-sense safeguards to protect businesses and people, as in the financial industry. We believe that advertisers, publishers and the public deserve genuine transparency and choice. By shining a light in the dark corners of this opaque ecosystem, we push for systemic change that will reform how the internet is funded – and, in turn, how it serves and protects all of us.
EU Legislative Interests
General Data Protection Regulation, ePrivacy Directive, Digital Services Act, Digital Markets Act, Digital Fairness Act, Audiovisual Media Services Directive, European Media Freedom Act, and other policies (e.g., Digital Omnibus, Digital Fitness Check, European Democracy Shield) pertaining to advertising, monetisation of the online ecosystem, freedom of expression, consumer protection, and competition in the digital media and advertising landscape.
Interests Represented
Does not represent commercial interests
Member Of
Global Coalition for Tech Justice - https://yearofdemocracy.org/members-and-supporters/ Climate Action Against Disinformation - https://caad.info/about/ People vs Big Tech - http://peoplevsbig.tech/
Organisation Members
Check My Ads is not a membership-based organization. We formed a coalition around coverage of a trial (DOJ v. Google) in 2024. Those organizations are listed here at the bottom of the page: https://www.usvgoogleads.com/
Commissioner Meetings
No recorded meetings with EU commissioners.