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Think Tank

Check My Ads

🇪🇺 UNITED STATESRegistered 10/04 staff
Disclosed budget
€1,521,000
Meetings 12mo
0
Policy files
0
Accredited passes
0

Recent meetings

DateCommissioner / CabinetTopicFile
19 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 4
19 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 4SRC
13 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 3
13 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 3SRC
06 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 2
06 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 2SRC
04 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 1
04 Mar 2025
Marco Giorello
Head of Unit
Code of Conduct on Online Advertising – Workshop 1SRC
11 Feb 2025
Rita Wezenbeek
Director
Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)
11 Feb 2025
Marco Giorello
Head of Unit
Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)
11 Feb 2025
Marco Giorello
Head of Unit
Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)SRC
11 Feb 2025
Rita Wezenbeek
Director
Opening Session: DSA roundtable discussions on online advertising (Article 46 DSA)SRC

Mission & Goals

Check My Ads Institute, the digital advertising watchdog, is a non-profit established in 2022 to build a better internet business model for advertisers, publishers and people. We shine a light on the notoriously opaque and purposefully complex global advertising technology industry, which has enabled systemic exploitation of people and businesses. Our mission is to bring transparency and accountability to the digital advertising industry by advocating for common-sense safeguards to protect businesses and people, as in the financial industry. We believe that advertisers, publishers and the public deserve genuine transparency and choice. By shining a light in the dark corners of this opaque ecosystem, we push for systemic change that will reform how the internet is funded – and, in turn, how it serves and protects all of us.

EU Legislative Interests

General Data Protection Regulation, ePrivacy Directive, Digital Services Act, Digital Markets Act, Digital Fairness Act, Audiovisual Media Services Directive, European Media Freedom Act, and other policies (e.g., Digital Omnibus, Digital Fitness Check, European Democracy Shield) pertaining to advertising, monetisation of the online ecosystem, freedom of expression, consumer protection, and competition in the digital media and advertising landscape.

Interests Represented

Does not represent commercial interests

Member Of

Global Coalition for Tech Justice - https://yearofdemocracy.org/members-and-supporters/ Climate Action Against Disinformation - https://caad.info/about/ People vs Big Tech - http://peoplevsbig.tech/

Organisation Members

Check My Ads is not a membership-based organization. We formed a coalition around coverage of a trial (DOJ v. Google) in 2024. Those organizations are listed here at the bottom of the page: https://www.usvgoogleads.com/