CEEREAL - European Breakfast Cereal Association
Recent meetings
No recorded meetings with EU commissioners.
Mission & Goals
CEEREAL represents the European breakfast cereal and oat milling industry towards the EU institutions and relevant stakeholders. CEEREAL was established in 1992 by 8 breakfast cereal associations, and counts today 7 member associations in 7 European countries and 13 company members.
EU Legislative Interests
CEEREAL’s activities, backed up by the knowledge, experience and the expertise provided by its members, cover all non-competitive matters affecting the breakfast cereal and oat milling industries. CEEREAL closely monitors and provides input to draft legislation, public consultations, and regulatory issues that affect the breakfast cereal and oat milling industries such as health & nutrition, safety & quality, sustainable growth, as well as consumer information.
Communication Activities
Position papers and publications on key issues. Annual event. Participation in selected Food Drink Europe events.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
FoodDrinkEurope https://www.fooddrinkeurope.eu/members/ Partner of the Whole Grain Initiative https://www.wholegraininitiative.org/partners
Organisation Members
https://www.ceereal.eu/members/