British American Tobacco
Budget
€3 — €500
EP Access
11
accredited persons
Staff
15
4.75 FTE
EU Grants
None
Mission & Goals
BAT is a leading global consumer goods company committed to accelerating the transition to a Smokeless World. The company has a clear purpose to create A Better Tomorrow™ and reshape its portfolio for long term sustainability. The company aims to reach 50 million adult consumers with its Smokeless Products by 2030 and become a predominantly smokeless business by 2035.
EU Legislative Interests
British American Tobacco engages on issues that are relevant to its business, such as tobacco-related regulatory issues, taxation, movement of excisable products, corporate social responsibility, Better Regulation, intellectual property, preventing illicit trade and counterfeiting or circular economy. In particular, the following legislative proposals or policies were notably followed in 2025: • Directive 2014/40/EU on the approximation of the laws, regulations and administrative provisions of the Member States concerning the manufacture, presentation and sale of tobacco and related products ('Tobacco Products Directive' or 'TPD') • Directive 2003/33/EC on the approximation of the laws, regulations and administrative provisions of the Member States relating to the advertising and sponsorship of tobacco products (‘Tobacco Advertising Directive’ or ‘TAD’) • Commission's ongoing evaluation of the legislative framework for tobacco control • Revision of Directive 2011/64/EU on the structure and rates of excise duty applied to manufactured tobacco ('Tobacco Excise Directive') • Directive (EU)2020/262 laying down the general arrangements for excise duty • Revision of the Union Customs Code • EU position at the Eleventh session of the Conference of parties (COP 11) to the WHO Framework Convention on Tobacco Control (FCTC); upcoming EU position at COP 12 to the FCTC • Commission Implementing Decision (EU) 2023/2879 establishing the Work Programme relating to the development and deployment for the electronic systems provided for in the Union Customs Code • Customs Risk Management Framework • EU Free Trade Agreements • EU-UK Trade and Cooperation Agreement • EU-US relations • Customs Valuation • Rules of Origin • Regulation (EU) 2025/40 on packaging and packaging waste • Revision of Directive 2008/98/EC on waste • Commission Implementing Regulation (EU) 2018/574 on technical standards for the establishment and operation of a traceability system for tobacco products • EU Green Deal • European Parliament Own Initiative Report on An EU cardiovascular diseases strategy • Circular Economy Action Plan • EU Circular Electronics Initiative • Directive (EU) 2024/825 as regards empowering consumers for the green transition through better protection against unfair practices and through better information • Proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims Directive) • Regulation (EU) 2023/1542 concerning batteries and waste batteries • Regulation (EU) 2023/1115 on the making available on the Union market and the export from the Union of certain commodities and products associated with deforestation and forest degradation • Directive (EU) 2022/2464 as regards corporate sustainability reporting • Proposal for a Directive of the European Parliament and of the Council on Corporate Sustainability Due Diligence and amending Directive (EU) 2019/1937 • Right to repair initiative • Regulation (EU) 2024/3015 on prohibiting products made with forced labour on the Union market • Directive (EU) 2019/904 on the reduction of the impact of certain plastic products on the environment (‘Single Use Plastics Directive’ or ‘SUPD’), Commission guidelines on single-use plastic products in accordance with the SUPD • Revision of Regulation (EC) No 1907/2006 concerning the Registration, Evaluation, Authorisation and Restriction of Chemicals (‘REACH’), establishing a European Chemicals Agency • Directive 2012/19/EU on waste electrical and electronic equipment (WEEE) • Directive 2011/65/EU on the restriction of the use of certain hazardous substances in electrical and electronic equipment (‘RoHS Directive’) • Regulation(EC) No 1272/2008 on classification, labelling and packaging of substances and mixtures (‘CLP Regulation’) • Regulation (EU) 2024/2865 amending Regulation (EC) No 1272/2008 on classification, labelling and packaging of substances and mixtures
Communication Activities
N/A
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
British American Tobacco is a member of various associations and networks around the world, including: Tobacco Europe, AmCham EU, BCCB, Spanish Chamber of Commerce in Belgium, BusinessEurope, Nordic Nicotine Pouch Alliance (NNPA), Kangaroo Group and The American European Community. While not a member, BAT also supports the Consumer Choice Center.
Organisation Members
N/A
Additional Information
The estimate of the annual costs related to activities covered by the register is notably comprised of staff costs, office and administrative expenses, in-house operation expenditure, representation costs, consultancy fees and membership fees.
Commissioner Meetings
No recorded meetings with EU commissioners.