Audience Measurement Coalition
Recent meetings
| Date | Commissioner / Cabinet | Topic | File |
|---|---|---|---|
| 09 Sept 2025 | Rita Wezenbeek Director | Exchange of views on digital advertising, audience measurement, DSA, DMA | — |
| 09 Sept 2025 | Rita Wezenbeek Director | Exchange of views on digital advertising, audience measurement, DSA, DMA | SRC |
| 06 May 2025 | Egelyn Braun Cabinet member | Exchange of views on the role of audience measurement | — |
| 06 May 2025 | Egelyn Braun Cabinet member | Exchange of views on the role of audience measurement | SRC |
| 01 Apr 2025 | Fausto Matos Cabinet member | European Media Freedom Act, GDPR and E-privacy proposal | SRC |
| 01 Apr 2025 | Fausto Matos Cabinet member | European Media Freedom Act, GDPR and E-privacy proposal | — |
| 19 Mar 2025 | Marco Giorello Head of Unit | Code of Conduct on Online Advertising – Workshop 4 | SRC |
| 19 Mar 2025 | Marco Giorello Head of Unit | Code of Conduct on Online Advertising – Workshop 4 | — |
| 13 Mar 2025 | Marco Giorello Head of Unit | Code of Conduct on Online Advertising – Workshop 3 | — |
| 13 Mar 2025 | Marco Giorello Head of Unit | Code of Conduct on Online Advertising – Workshop 3 | SRC |
Mission & Goals
Our mission is to be an international source of reference for knowledge and information about audience measurement in dialogues with regulators, public authorities and other industry stakeholders. We ensure the interests of independent and transparent audience measurement are represented, considered, promoted and defended in regulatory matters.
EU Legislative Interests
Digital Markets Act Digital Services Act Audiovisual Media Services Directive European Media Freedom Act GDPR ePrivacy Digital Omnibus Digital Fairness Act Other related media regulation
Communication Activities
The AMC does outreach by email and meetings with the EU Institutions as described above.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
None
Organisation Members
https://audiencemeasurementcoalition.eu/info/members/