Asahi CE&Europe Services s.r.o

Mission & Goals

In the heart of Europe, we are custodians of around 40 well-established and admired local brands, some of which have become national icons. We build on hundreds of years of craftsmanship and brewing traditions. Our products represent great quality, exceptional taste and fun experiences in all corners and cultures of the world, while enabling human connection. We want them to be a pleasant part of our consumers’ lives and are dedicated to promoting responsible drinking and combatting irresponsible consumption. Our commitment to inspire consumers to enjoy our beers responsibly is fundamental to how we do business. We focus on our range of premium brands, honouring tradition while embracing a future with regard for the environment and society. Asahi Europe International brings together the following companies: Birra Peroni S.r.l. Koninklijke Grolsch N.V. Plzeňský Prazdroj a.s. Plzeňský Prazdroj Slovensko, a.s. Ursus Breweries SA Dreher Sörgyárak Zrt. Kompania Piwowarska SA Asahi UK Ltd