Recent meetings
No recorded meetings with EU commissioners.
Mission & Goals
In the heart of Europe, we are custodians of around 40 well-established and admired local brands, some of which have become national icons. We build on hundreds of years of craftsmanship and brewing traditions. Our products represent great quality, exceptional taste and fun experiences in all corners and cultures of the world, while enabling human connection. We want them to be a pleasant part of our consumers’ lives and are dedicated to promoting responsible drinking and combatting irresponsible consumption. Our commitment to inspire consumers to enjoy our beers responsibly is fundamental to how we do business. We focus on our range of premium brands, honouring tradition while embracing a future with regard for the environment and society. Asahi Europe International brings together the following companies: Birra Peroni S.r.l. Koninklijke Grolsch N.V. Plzeňský Prazdroj a.s. Plzeňský Prazdroj Slovensko, a.s. Ursus Breweries SA Dreher Sörgyárak Zrt. Kompania Piwowarska SA Asahi UK Ltd
EU Legislative Interests
- Common Agricultural Policy - Climate law - Water Resilience Strategy - Circular economy and packaging (Circular Economy Act, Packaging and Packaging Waste Regulation, Waste Framework Directive) - Corporate Sustainability Reporting Directive - Corporate Sustainability Due Diligence Directive - EU Deforestation Regulation - Environment Omnibus - Green Claims Directive - Food Information to Consumers regulation - Audiovisual media services directive - Digital Fairness Act - Taxation - Consumer agenda 2030 - Single Market Strategy - Unfair Trading Practices Directive - Employment policy - EU-US trade relations
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
Brewers of Europe World Federation of Advertisers (WFA) International Alliance for Responsible Drinking (IARD)
Organisation Members
N/A