Anorak Consulting

Mission & Goals

Anorak is a digital media, ad tech and policy consultancy. Our goal is to advise on and advocate for the development, adoption and implementation of policies that improve the digital advertising ecosystem. Our focus is on promoting increased transparency in digital advertising and advocating for policies that reduce the potential for bad actors to use digital advertising as a source of funding. We also advocate for the development and enforcement of policies that encourage data minimisation practices within ad tech and digital advertising.