Advertising Information Group
Budget
€10 — €0
EP Access
0
accredited persons
Staff
4
1.5 FTE
EU Grants
None
Mission & Goals
The Advertising Information Group is a European tripartite information, monitoring and analysis body shaped by the common principles and policies of its founding members. The Advertising Information Group holds regular discussion forums in Brussels and every two weeks publishes E-News, a newsletter which details and analyses legislative and political developments affecting all aspects of commercial communications in Europe and beyond.
EU Legislative Interests
Consumers Agenda, AVMSD, Cardiovascular Plan, Green Deal, Digital Service Act, AI Act, Political Advertising, Digital Fairness Act, Digital Omnibus.
Communication Activities
Advertising Self-regulation, Value of Advertising, Responsible Advertising on best practices.
Interests Represented
Promotes their own interests or the collective interests of their members
Member Of
AIG is an active member of the European Advertising Standards Alliance (EASA), which represents and promotes the European Organisations for Advertising Self-Regulation.
Organisation Members
Advertising Association (AA) https://www.adassoc.org.uk/ Zentralverband der deutschen Werbewirtschaft ZAW e.V. (ZAW) https://zaw.de/about-zaw/ Austrian Advertising Association (WKO) https://www.wko.at/branchen/information-consulting/werbung-marktkommunikation/start.html?shorturl=wkoat_werbung https://www.aig-europe.eu/
Additional Information
These are costs are low as they only represent admin costs/mostly travel as AIG does not employ any people directly or rent any office space. It is an informal grouping in which all three advertising associations and additional partners belong to. All people working on AIG activities are provided by the following associations: the Advertising Association (UK), WKO (Austria) and ZAW. Staff allocate a portion of their time to AIG activities in addition to their main role. Our main activities are online calls, letter writing, submission drafting and occassionally in-person meetings.
Commissioner Meetings
No recorded meetings with EU commissioners.