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AA
Trade & BusinessAA

Advertising Association

London, UNITED KINGDOMLimited company by guaranteeReg: 479008718351-41Since 28/07/2015

Budget

€10 — €0

EP Access

0

accredited persons

Staff

2

1 FTE

EU Grants

None

Mission & Goals

The Advertising Association represents UK advertisers, agencies, media owners, and tech companies. Founded in 1926, we promote the rights, roles and responsibilities of advertising domestically and internationally, acting as the link between practitioners and the politicians and policymakers whose decisions impact the sector. Our mission is to promote the role and rights of responsible advertising – advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses and the economy. In concert with the advertising industry’s think tank Credos, we produce and disseminate research and reports that enable our members to make informed decisions. Our work is focused around several policy areas and industry programmes including trust in advertising, data and e-privacy, digital advertising, promoting growth and many more.

EU Legislative Interests

AI policy Advertising policy Audiovisual and media policy Better Regulation Agenda Co and self-regulation initiatives Consumer affairs Data protection and privacy laws Digital Fairness Act Digital Single Market Digital Omnibus E-commerce Green Claims Public health, including EU Alcohol and Cardiovascular Strategy

Communication Activities

Advertising Pays series and other Credos reports: https://www.adassoc.org.uk/credos/

Interests Represented

Promotes their own interests or the collective interests of their members

Member Of

We are secretariat members of the Advertising Information Group (AIG) https://www.aig-europe.eu AIG is a European tripartite information, monitoring and analysis body shaped by the common principles and policies of its founding members. Member of the Confederation of British Industry (CBI) https://www.cbi.org.uk The CBI represents 850 members who themselves comprise 1,100 separate registered companies and 150,000 trade association members. Founded 60 years ago and representing some of the biggest names in business, household brands and globally traded corporations that employ people in all sectors and across every region and nation of the UK, the CBI is the voice of business.

Organisation Members

https://adassoc.org.uk/about-us/#our-members https://adassoc.org.uk/front-foot/#members

Additional Information

Associated costs are lower than expected because work related to EU engagement only makes up a small portion of our work within the AA.

Commissioner Meetings

No recorded meetings with EU commissioners.